Did you know that influence packaging plays a critical role in consumer purchasing behavior? According to Meyer’s 2024 research, packaging design influences up to 72% of Americans’ buying decisions. Packaging, such as custom two piece boxes , does more than protect items—it serves as a silent salesperson, shaping how customers perceive and interact with your brand. But how does packaging truly influence buyers, and what can businesses do to maximize its impact? Let’s explore the evolution of packaging, its psychological effects, and actionable tips for designing packaging that drives sales.
The thing is that the buyer of today’s world is quite picky and selective in terms of making their purchases. However, using the right and targeted strategies, you can shape his opinions on how they will perceive your product. To understand this aspect, we’ll take help from this user guide. You will learn about the evolution of packaging with respect to the buyers, the role of perception as well as how to design a box that attracts the user. Let’s get to the nitty-gritty of the topic:
The Evolution of Influence Packaging
The role of packaging has been quite crucial since the time of sale and purchase. It is not only used to protect the items but also helps in safely carrying the products.
In the beginning, packaging was just thought of as a nuance that is just used to pack the items, with no role in psychology and human behavior. The initial evidence of using packaging was found in the prehistoric era when things like animal skin or cloth were used to keep and deliver items.
As human history advances, new materials are used for the purpose of packing. For instance, parchment and waxed paper were used to make seals and labels. In the era of the Industrial Revolution, machine-made items such as paper boards came into existence.
However, packaging saw a real boom in the 20th century, when companies such as NABISCO and Kellogg brought cardboard cartons for their candy and popcorn boxes. This stock has been revolutionary as this was not only green but also led to the formation of more useful materials such as Kraft and corrugated.
In the late 20th and 21st centuries, companies started conducting studies and research on custom boxes and leveraged them for their benefit. This is where the packaging was used to target the users for the purpose of driving more sales.
How Packaging Influences Consumer Behavior
Before diving and studying how packaging is used to attract buyers, we need to understand the psychology of human purchase and buying. Let’s have a look:
1. The Psychology of Color
Color significantly impacts perception. Research shows that the right color combinations can increase brand recognition by 80% and boost sales by up to 85%. Here’s a quick guide to color psychology in packaging:
- Red: Evokes passion and urgency.
- Blue: Represents trust and calmness.
- Yellow: Symbolizes happiness and optimism.
- Green: Suggests sustainability and growth.
- Purple: Conveys luxury and wisdom.
2. Typography and Imagery
Fonts and visuals on packaging convey brand values and product information. Serif fonts exude tradition, while sans-serif fonts project modernity. Similarly, thoughtful imagery helps customers visualize the product’s purpose and quality. Misleading graphics, however, can harm your brand’s reputation.
3. Texture and Finishes
Tactile elements like matte finishes or embossed designs create a sensory experience that leaves a lasting impression on buyers. Textures can elevate your packaging, making it stand out on the shelves.
Designing Packaging to Influence Consumers
In order to influence the buyers with your packaging, you need their psychology, buying patterns, and behavior. Optimal-arousal theory describes the psychology of the users in a quite great way. As per this theory, the buyers are likely to engage in an activity when they are satisfied and have achieved an optimal level of arousal. This approach can be applied in terms of packaging to make it attractive for the users. For example, create a balanced box that is neither too catchy nor too simple, catching the user’s attention without any stress.
Similarly, offer simple yet informative labels on the boxes. These should contain all the required details about your item, such as its name, brand, ingredients, and other directions. You can also take help from emotional storytelling, where you share the brand’s mission, history, or any inspiration behind your product.
Other elements such as textures and finishes can also be added to make the boxes tactically appealing and visually more engaging. Not to mention sustainability – using green materials in the build of the custom boxes will attract clients who are conscious about the planet. Nonetheless, market research and understanding the patterns are more crucial than anything to achieve an optimum arousal level and help the users make purchases from your brand.
The Role of Custom Two-Piece Boxes in Influence Packaging
Two piece boxes or two-piece setup packaging are some of the most commonly used boxes. As the name indicates, they have 2 parts: the bottom is called a tray which is used to place the items and the top one is known as the lid, which is used to protect and present the products. Owing to its distinctive shape, this type can be used to engage the users as well as shape their buying patterns. There are various ways these boxes can help you achieve this deed, as given below:
They have a different shape than the usual boxes, such as tuck-end boxes. A different unboxing experience impresses the users and they are more likely to get attached to your brand.
- They can be customized as per your needs. Having said that, you can add colors or graphics of your own to attract buyers.
- Many types of interactive features can also be added to these boxes. This brings an interactive engagement from the user’s side.
- The innate perk of this packaging is that it offers sustainability as it is made of green materials such as cardboard, paperboard, and Kraft stock.
- Owing to its uniqueness, these boxes also promote free word-of-mouth marketing. In this way, you will have more sales as well as brand recalls.
Conclusion: The Power of Influence Packaging
Packaging is more than a container—it’s a powerful tool to influence customer perceptions and drive purchasing behavior. By leveraging color psychology, thoughtful typography, engaging imagery, and sustainable materials, businesses can create packaging that captures attention and fosters brand loyalty.
If you are interested in buying custom two-piece boxes to shape the user’s behavior and get their attention, contact Packaging Mania and get up to 10% off on same-day orders.
